Posts Tagged ‘Apple Tablet’
Apple Tablet Marketing
This Penny Arcade comic was too funny not to spread the love.
OK, I’ll admit it. I’m an Apple fan, love their stuff and have a few pieces lying around the office. I use an iPhone and am typing this on my 13″ Macbook Unibody.
I recently took a fantastic vacation with no laptop. I used my iPhone to listen to a bunch of full albums that I hadn’t spared the time to listen to in years and read a book using the kindle app.
This got me thinking that a larger version of the iPhone to use while on the couch would be cool. Enter the Apple Tablet, or should I say, enter the rumors of the Apple Tablet. You see, Apple hasn’t announced any such product and are denying the rumours as stoutly as they did the iPhone rumors of a few years ago.
Thing is that it’s a brilliant marketing ploy. Folks are frothing at the mouth to plonk down their hard earned on this product that doesn’t even officially exist.
Got to say though that the model is a proven winner. Hook it into the iTunes store and skim 30% off anything that is sold. Lock the thing down so that you can’t put non sanctioned apps on it and away you go. Giggling like a school girl all the way to the bank.
As was proven by the app store for the iPhone, there is a huge market for these low cost, high volume apps and there are a lot of new millionaires walking around thinking how lucky they were to get in on the ground floor of the iPhone app thing.
The question remains what is to come and will it make as large a splash. I kinda think it will and it the form factor proves to be as easy or easier to use on a couch as a fully fledged laptop, I can see two of them coming to this household.
I held out on getting a kindle or any other ebook reader, to see what apple would put out and if it does the kindle app as well as web, email and other apps I can certainly see a good market for it.
Ciao.
Shane



