Archive for the 'Marketing' Category

Breathing Life into a Neglected Affiliate Marketing Business

Wednesday, October 1st, 2008

I have been extremely busy for the last two years and have sadly neglected the Affiliate Marketing side of the business. What was a thriving 4 figure a month income has dwindled to barely covering costs. This can happen for a number of reason over time. Escalating competition driving up the PPC cost to the [...]

ION Drum Rocker

Tuesday, September 23rd, 2008

I have been waiting on Rock Band 2 since I first laid drum sticks on the original Rock Band.
Once RB2 was announced, ION announced the Drum Rocker, a more realistic and midi capable drum kit. I’m very much looking forward to banging on it, although as I currently have the wii I may have to [...]

What makes a minivan a sports car?

Wednesday, June 25th, 2008

Technorati Tags: Marketing,Advertising,Comment
“People don’t like to be sold, but they love to buy!” - Jeffrey Gittomer.
Marketing is about telling a story that resonates with your target niche. That product may be new and exciting like the latest electronic gadget ( iphone 3G anyone? ), or it may be not so exciting like laundry detergent [...]